Zed Jellicoe
UX Research & Product Design
Product & Experience
Architect
Over a Decade of
Innovation
Crafting AI Native
Experiences
Measurable
Business Impact
0-1
Products That Influence User Behavior, Drive Growth & Retention
Designing Complex Scalable Systems
I design products in environments where constraints matter, regulation, culture, scale, and behavior.
My work sits at the intersection of UX research, cognitive psychology, and product strategy, helping teams make confident decisions in complex systems.
I’ve led research and design across fintech, super apps, government platforms, and AI-driven experiences, with a focus on adoption, trust, and measurable outcomes.
Human-First AI Native Experiences
How I Create Value
Research Driven
Product Design
Implemented on Scalable Systems
I use research to reduce uncertainty and guide product decisions and refine design in complex environments.
My work combines qualitative and quantitative research with cognitive psychology, analytics, and UX principles to uncover real user needs, drive an informed design direction, and ensure solutions scale across markets, cultures, and constraints.
Product Strategy & Leadership
0-1 Product Cycles
I partner with product, engineering, data, and business teams to align user needs with business goals. From early discovery to delivery, I help teams make clear trade-offs, prioritize effectively, and build products that drive adoption, trust, and long-term value.
Cultural Usability Insights
Designing for Real-World Contexts
I design products that adapt to cultural, linguistic, and contextual differences without fragmenting the underlying system.
This enables teams to scale across markets while maintaining usability, trust, and coherence.